Andere Kunden interessierten sich auch für
![Who Gets What - And Why]( "Who Gets What - And Why")
Who Gets What - And Why12,99 €![Implications of the ageing population on the pharmaceutical and the tourism industry from a marketing point of view]( "Implications of the ageing population on the pharmaceutical and the tourism industry from a marketing point of view")
Implications of the ageing population on the pharmaceutical and the tourism industry from a marketing point of view18,95 €![Integrated Communication Plan - for the UK Mobile Phone Market]( "Integrated Communication Plan - for the UK Mobile Phone Market")
Integrated Communication Plan - for the UK Mobile Phone Market27,95 €![Factors influencing Entrepreneurship]( "Factors influencing Entrepreneurship")
Factors influencing Entrepreneurship27,95 €![How Starbucks uses the marketing mix to achieve competitive advantages in the UK]( "How Starbucks uses the marketing mix to achieve competitive advantages in the UK")
How Starbucks uses the marketing mix to achieve competitive advantages in the UK27,95 €![To examine the marketing communication strategy of McDonald's in UK]( "To examine the marketing communication strategy of McDonald's in UK")
To examine the marketing communication strategy of McDonald's in UK36,99 €![The Marketing Plan of Solar Frame in Germany]( "The Marketing Plan of Solar Frame in Germany")
The Marketing Plan of Solar Frame in Germany27,95 €
Seminar paper from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,8, Anglia Ruskin University, language: English, abstract: This report will introduce the brand Evian and its marketing communications operations in the United Kingdom. Moreover, a marketing audit containing Evian's main competitors as well as a PEST and SWOT analysis will be conducted. Thereafter, an integrated marketing communications plan for the period from July 2015 to June 2016 will be presented. A comparison of Evian's advertising in the UK and Germany will follow the plan. Evian is a natural mineral water distributed in the United Kingdom by Danone Waters Ltd and sold in overall 143 countries. Danone is a multinational consumer goods company divided into four divisions - waters, baby and medical nutrition as well as fresh dairy products (MarketLine Industry Profile, 2014). Besides marketing international brands like Evian, Danone's water division also offers products under local brands like Fontvella in Spain (MarketLine Industry Profile, 2014). During the financial year 2014, Danone had sales of EUR21,114 million with its water division accounting for EUR4,186 million (Danone, 2015b).
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.