Lynne Eagle, Barbara Czarnecka, Stephan Dahl

Gebundenes Buch

Marketing Communications

Beschreibung

Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets.

Autor

Lynne Eagle was Adjunct Professor at the University of Canterbury, New Zealand and at Charles Darwin University, Australia. Barbara Czarnecka is Associate Professor of Marketing at London South Bank University, UK. Stephan Dahl is Adjunct Associate Professor at James Cook University, Australia and at Charles Darwin University, Australia. Jenny Lloyd is Associate Professor of Marketing at the University of Warwick, UK.

Produktdetails

• Verlag: Routledge
• 2. Auflage
• Seitenzahl: 422
• Erscheinungstermin: 23. September 2020
• Englisch
• Abmessung: 250mm x 175mm x 27mm
• Gewicht: 904g
• ISBN-13: 9781138331822
• ISBN-10: 1138331821
• Artikelnr.: 60006933