Marketing Communications - Egan, John
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Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way.
This fourth edition: Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics This textbook is essential reading for students studying marketing…mehr

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Produktbeschreibung
Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way.

This fourth edition:
Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics
This textbook is essential reading for students studying marketing communications or a related topic.

John Egan is Professor of Marketing at Regent s University, London.
Autorenporträt
Content creator and marketing strategist John Egan entered the content marketing business in 2010 as editor in chief at Bankrate Insurance. Later, John served as editor in chief at SpareFoot (now part of Storable) and LawnStarter. He developed content marketing programs for all three companies.John, founder of Jawhawk Media, has been a content marketing entrepreneur since 2017. His clients include Forbes Advisor, Experian, Bankrate, and The Balance. John earned his master's degree in communication from Southern New Hampshire University.Learn more online: www.johnegan.net.