Rosemary Rice McCormick

Marketing Cultural and Heritage Tourism

A World of Opportunity

• Broschiertes Buch

Produktbeschreibung

Innovative tourism industry leader Rosemary Rice McCormick guides the reader through the basics of marketing and tourism know-how for museum store managers and other museum and heritage marketing professionals. Packed with valuable ideas and case studies, you will learn how to build your business in the fast-growing, global tourism market, increase museum visitation and museum store sales, leverage business partnerships and tap into that "drive market" that comprises 85% of US travelers. This valuable resource is a must for all those in the business of connecting people with the cultural wealth of our museums and parks. The book received a 2011 SASI-ONE Gold Award.

---

Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 190
• Erscheinungstermin: 15. Januar 2014
• Englisch
• Abmessung: 229mm x 152mm x 10mm
• Gewicht: 284g
• ISBN-13: 9781611328776
• ISBN-10: 1611328772
• Artikelnr.: 40082490

Autorenporträt

Rosemary Rice McCormick

Inhaltsangabe

Foreword by Beverly Barsook Introduction & Welcome Chapter 1: Tourism 101:
The Cultural & Heritage Business Opportunity Chapter 2: The Cultural &
Heritage Traveler Study Chapter 3: Marketing & Monetizing Cultural &
Heritage Tourism Chapter 4: Partnership Strategies to Build Tourism
Business Chapter 5: Targeting Your Most Productive Visitor Prospects
Chapter 6: Merchandising, Special Events and Public Relations Chapter 7:
Guest Services: Training Your Team to be Tourism Ambassadors Chapter 8:
Driving Cultural Tourism: Drive Market and Group Tours Chapter 9: Riches
from Niches: Shopping and Dining/Cultural Marketing Chapter 10: Online,
Social Media, and Mobile Marketing to Tourists Chapter 11: Perspectives
from Industry Leaders: Innovative Ways to Market Cultural & Heritage
Tourism Chapter 12: Developing Your Cultural & Heritage Tourism Marketing
Plans with a focus on Innovation and Cultural Entrepreneurship Appendix A:
Glossary of Tourism Terms and Resources Appendix B: For More Information