Sorin PatilinetMarketing Effectiveness
Applying Marketing Science for Brand Growth
Sorin Patilinet is the Senior Director of Marketing Effectiveness at Mars based in Brussels, Belgium. His initiatives such as the innovative AVI and ACE effectiveness measurement systems have earned industry recognition from prestigious organizations including WARC, ANA and WFA. As a keynote speaker at renowned industry events including Cannes, WFA, ANA, Mad//fest, Festival of Marketing, Possible, and ARF, and as a regular guest lecturer at Wharton Business School and other universities in Europe, he plays a crucial role in shaping the future of marketing and inspiring the next generation of marketers.
Chapter
00: Introduction Section
ONE: The Theory of Marketing Science and Effectiveness Chapter
01: Marketing Science: Buzzword or Academic Reality? Chapter
02: Marketing Effectiveness: The #1 Solution for Business Impact Section
TWO: Practical Marketing Today: How to Embed Effectiveness into Every Part of Your Marketing Plan Chapter
03: Marketing Strategy: The Role Data Plays in Shaping Your Strategy Chapter
04: Product and Pricing: Get Ahead of Your Competitors with the Best Proposition Chapter
05: Media Channels: Effectiveness vs. Efficiency Chapter
06: Creative and Advertising: The Art and Science of Brand Communication Chapter
07: Measuring Marketing Effectiveness Section
THREE: The Effective Future of Marketing Chapter
08: Navigating the Future of Brand Building: Current Trends and Personal Development Chapter
09: How to Build a Marketing Effectiveness Department Chapter
10: AI and Marketing, The Next Frontier: A Perspective on the Future of Marketing in the Age of AI
