Marketing English Books, 1476-1550 - Da Costa, Alexandra
146,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in über 4 Wochen
  • Gebundenes Buch

Explores how the earliest printers moulded demand and created new markets and argues that marketing changed what was read and the place of reading in sixteenth-century readers' lives, shaping their expectations, tastes, and their practices and beliefs.

Andere Kunden interessierten sich auch für
Produktbeschreibung
Explores how the earliest printers moulded demand and created new markets and argues that marketing changed what was read and the place of reading in sixteenth-century readers' lives, shaping their expectations, tastes, and their practices and beliefs.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Autorenporträt
Alexandra da Costa is a Senior University Lecturer at the Faculty of English in Cambridge. Her research primarily focuses on early printed books meant for an English readership and late fifteenth- and early sixteenth-century religious culture. Her previous book, Reforming Printing: Syon Abbey's Defence of Orthodoxy 1524-1535 (OUP, 2012) examined the printed books that Syon Abbey sponsored in the turbulent 1530s, when the Church in England was threatened by both the spread of Lutheran heresy and Henry VIII's desire for greater ecclesiastical control.