Marketing Essentials - Mcgraw-Hill Education
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Glencoe "Marketing Essentials" is the top selling book in marketing education because it includes all of the current hot topics: e-marketing, marketing ethics, and international and cross-curricular marketing! Students get a step-by-step introduction to creating marketing plans; DECA prep activities help students gain confidence in using the skills they've learned. "Marketing Essentials" also provides teachers with all the support materials they need.

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Produktbeschreibung
Glencoe "Marketing Essentials" is the top selling book in marketing education because it includes all of the current hot topics: e-marketing, marketing ethics, and international and cross-curricular marketing! Students get a step-by-step introduction to creating marketing plans; DECA prep activities help students gain confidence in using the skills they've learned. "Marketing Essentials" also provides teachers with all the support materials they need.
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McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide