Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.
Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Chapter 1: Introduction to Marketing Ethics and Society - Lynne Eagle Chapter 2: Criticisms of Marketing - Lynne Eagle, Stephan Dahl and David R. Low Chapter 3: Contrasting Perspectives on Marketing Ethics - Stephan Dahl and Fannie Yeung Chapter 4: Ethical Issues in Marketing Relationships - Lynne Eagle and Stephan Dahl Chapter 5: Ethics in New Media - Stephan Dahl Chapter 6: Ethical Consumption - Stephan Dahl and Nadine Wähning-Orga Chapter 7: Marketing to Young and Vulnerable Consumer Groups - Stephan Dahl and Lynne Eagle Chapter 8: Promotion of Harmful Products - Lynne Eagle, Debra M. Desrochers, Stephan Dahl, Tracey Mahony and David Low Chapter 9: Lifestyle, Health and Pharmaceutical Marketing - Mustafa Ebrahimjee, Stephan Dahl and Lynne Eagle Chapter 10: Tourism, Heritage, Cultural, Arts and Cause-Related Marketing - Lynne Eagle, Tracey Mahony and Stephan Chapter 11: Ethics in Social Marketing - Lynne Eagle, Stephan Dahl and David Low Chapter 12: Legislation, Regulation and Ethics - Stephan Dahl and Kathleen Mortimer
Chapter 1: Introduction to Marketing Ethics and Society - Lynne Eagle Chapter 2: Criticisms of Marketing - Lynne Eagle, Stephan Dahl and David R. Low Chapter 3: Contrasting Perspectives on Marketing Ethics - Stephan Dahl and Fannie Yeung Chapter 4: Ethical Issues in Marketing Relationships - Lynne Eagle and Stephan Dahl Chapter 5: Ethics in New Media - Stephan Dahl Chapter 6: Ethical Consumption - Stephan Dahl and Nadine Wähning-Orga Chapter 7: Marketing to Young and Vulnerable Consumer Groups - Stephan Dahl and Lynne Eagle Chapter 8: Promotion of Harmful Products - Lynne Eagle, Debra M. Desrochers, Stephan Dahl, Tracey Mahony and David Low Chapter 9: Lifestyle, Health and Pharmaceutical Marketing - Mustafa Ebrahimjee, Stephan Dahl and Lynne Eagle Chapter 10: Tourism, Heritage, Cultural, Arts and Cause-Related Marketing - Lynne Eagle, Tracey Mahony and Stephan Chapter 11: Ethics in Social Marketing - Lynne Eagle, Stephan Dahl and David Low Chapter 12: Legislation, Regulation and Ethics - Stephan Dahl and Kathleen Mortimer
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