Marketing experiential - technical advantage in the merchantability - González Díaz, Romel Rámon;Ordóñez López, Ronald;Berastegui García, Luisa Fernanda
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This book proposed as a goal a proposal of strategic guidelines for experiential marketing as a competitive advantage in fast food marketing in Colombia, which was based on theoretical references in terms of "Experimental Marketing" by Alfaro (2012), Blogginzenith (2014 ) and Carrió (2013). Likewise, it was framed in the quantitative methodology, type of descriptive studies and was carried out under a non-experimental, transactional and field design.

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Produktbeschreibung
This book proposed as a goal a proposal of strategic guidelines for experiential marketing as a competitive advantage in fast food marketing in Colombia, which was based on theoretical references in terms of "Experimental Marketing" by Alfaro (2012), Blogginzenith (2014 ) and Carrió (2013). Likewise, it was framed in the quantitative methodology, type of descriptive studies and was carried out under a non-experimental, transactional and field design.
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Autorenporträt
Romel Ramón González Díaz è dottore in Scienze dell'Educazione, Magister Scientiarum in Gestione Finanziaria e Amministratore di Gestione Industriale dell'Università Nazionale Sperimentale "Rafael María Baralt" (Cabimas - Venezuela), Dottore di Ricerca in Management (c) dell'Università Yacambú (Barquisimeto - Venezuela) con certificato di post-dottorato in Management.