Marketing Fashion
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This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process of defining, creating and preserving fashion, but also for divesting fashion that is no longer up to date.

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Produktbeschreibung
This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process of defining, creating and preserving fashion, but also for divesting fashion that is no longer up to date.
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Autorenporträt
Karin M. Ekström is Professor in Marketing at the Department of Business Administration and Textile Management, University of Borås, Sweden, where she heads the Marketing, Fashion and Sustainable Consumption Research Group. She has been involved in research on consumption for many years, frequently in multidisciplinary projects. Her research focuses on consumer culture, with a particular focus on the meaning(s) of consumption and sustainable consumption of food, clothing, and wood. She has recently edited Museum Marketization: Cultural Institutions in the Neoliberal Era (2020). Examples of other edited volumes related to consumption and sustainability are Waste Management and Sustainable Consumption: Reflections on Consumer Waste (2015), Beyond the Consumption Bubble (2011, coedited with Kay Glans) and Elusive Consumption (2004, coedited with Helene Brembeck).