Marketing Fashion
Critical Perspectives on the Power of Fashion in Contemporary Culture
Herausgeber: Ekstrom, Karin M.
Marketing Fashion
Critical Perspectives on the Power of Fashion in Contemporary Culture
Herausgeber: Ekstrom, Karin M.
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This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process of defining, creating and preserving fashion, but also for divesting fashion that is no longer up to date.
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This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process of defining, creating and preserving fashion, but also for divesting fashion that is no longer up to date.
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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Produktdetails
- Produktdetails
- Routledge Studies in the Fashion Industry
- Verlag: Taylor & Francis Ltd
- Seitenzahl: 250
- Erscheinungstermin: 16. Juni 2023
- Englisch
- Abmessung: 233mm x 160mm x 22mm
- Gewicht: 408g
- ISBN-13: 9781032204802
- ISBN-10: 103220480X
- Artikelnr.: 67514711
- Routledge Studies in the Fashion Industry
- Verlag: Taylor & Francis Ltd
- Seitenzahl: 250
- Erscheinungstermin: 16. Juni 2023
- Englisch
- Abmessung: 233mm x 160mm x 22mm
- Gewicht: 408g
- ISBN-13: 9781032204802
- ISBN-10: 103220480X
- Artikelnr.: 67514711
Karin M. Ekström is Professor in Marketing at the Department of Business Administration and Textile Management, University of Borås, Sweden, where she heads the Marketing, Fashion and Sustainable Consumption Research Group. She has been involved in research on consumption for many years, frequently in multidisciplinary projects. Her research focuses on consumer culture, with a particular focus on the meaning(s) of consumption and sustainable consumption of food, clothing, and wood. She has recently edited Museum Marketization: Cultural Institutions in the Neoliberal Era (2020). Examples of other edited volumes related to consumption and sustainability are Waste Management and Sustainable Consumption: Reflections on Consumer Waste (2015), Beyond the Consumption Bubble (2011, coedited with Kay Glans) and Elusive Consumption (2004, coedited with Helene Brembeck).
Introduction
Karin M. Ekström
Part I
Fashion and Marketing in Society
1. Fashion, Self, and Identity
Colin Campbell
2. Fashion Police to Fast Fashion: "Slow Down and Pull Over!"
Russell Belk
3. Fashioning Marketing and its Consequences
A. Fuat Firat, Deniz Atik, and Zeynep Ozdamar Ertekin
Part II
Social Change and Marketing
4. Embracing Diversity and Body Positivity: The Role of Marketing in
Fashion Markets
and Culture
Stefano Prestini, Stefania Borghini, and Antonella Carù
5. From Sanitary to Fashionable Masks: Lessons from Crisis Marketing
Franck Cochoy, Anaïs Daniau, and Alexandre Mallard
6. Marketing Gun Identities Through Firearm Fashions
Terrence H. Witkowski
Part III
Fashion and Brands
7. A Social Practice Perspective on Fashion Branding
Marcus Gianneschi and Johanna Moisander
8. Museums as Channels for Marketing Fashion: Reflections on Marketization
and
Artification
Karin M. Ekström
9. A Community in Love: The Relationship and Dynamic between Odd Molly and
its Community
Hanna Wittrock
Part IV
Fashion, Waste, Sustainability and Ethics
10. Consumption of Clothes and the Problems of Waste in Affluent Societies
- Understanding the Driving Forces of Consumption and Waste
Karin M. Ekström
11. Sustainable Fashion Marketing: Green or Greenwash?
Elaine L. Ritch
12. 'Ethical Fashion' is a Fiction
Efrat Tseëlon
Afterword - Growing Demands of Ethics and Aesthetics
Francesco Morace
Karin M. Ekström
Part I
Fashion and Marketing in Society
1. Fashion, Self, and Identity
Colin Campbell
2. Fashion Police to Fast Fashion: "Slow Down and Pull Over!"
Russell Belk
3. Fashioning Marketing and its Consequences
A. Fuat Firat, Deniz Atik, and Zeynep Ozdamar Ertekin
Part II
Social Change and Marketing
4. Embracing Diversity and Body Positivity: The Role of Marketing in
Fashion Markets
and Culture
Stefano Prestini, Stefania Borghini, and Antonella Carù
5. From Sanitary to Fashionable Masks: Lessons from Crisis Marketing
Franck Cochoy, Anaïs Daniau, and Alexandre Mallard
6. Marketing Gun Identities Through Firearm Fashions
Terrence H. Witkowski
Part III
Fashion and Brands
7. A Social Practice Perspective on Fashion Branding
Marcus Gianneschi and Johanna Moisander
8. Museums as Channels for Marketing Fashion: Reflections on Marketization
and
Artification
Karin M. Ekström
9. A Community in Love: The Relationship and Dynamic between Odd Molly and
its Community
Hanna Wittrock
Part IV
Fashion, Waste, Sustainability and Ethics
10. Consumption of Clothes and the Problems of Waste in Affluent Societies
- Understanding the Driving Forces of Consumption and Waste
Karin M. Ekström
11. Sustainable Fashion Marketing: Green or Greenwash?
Elaine L. Ritch
12. 'Ethical Fashion' is a Fiction
Efrat Tseëlon
Afterword - Growing Demands of Ethics and Aesthetics
Francesco Morace
Introduction
Karin M. Ekström
Part I
Fashion and Marketing in Society
1. Fashion, Self, and Identity
Colin Campbell
2. Fashion Police to Fast Fashion: "Slow Down and Pull Over!"
Russell Belk
3. Fashioning Marketing and its Consequences
A. Fuat Firat, Deniz Atik, and Zeynep Ozdamar Ertekin
Part II
Social Change and Marketing
4. Embracing Diversity and Body Positivity: The Role of Marketing in
Fashion Markets
and Culture
Stefano Prestini, Stefania Borghini, and Antonella Carù
5. From Sanitary to Fashionable Masks: Lessons from Crisis Marketing
Franck Cochoy, Anaïs Daniau, and Alexandre Mallard
6. Marketing Gun Identities Through Firearm Fashions
Terrence H. Witkowski
Part III
Fashion and Brands
7. A Social Practice Perspective on Fashion Branding
Marcus Gianneschi and Johanna Moisander
8. Museums as Channels for Marketing Fashion: Reflections on Marketization
and
Artification
Karin M. Ekström
9. A Community in Love: The Relationship and Dynamic between Odd Molly and
its Community
Hanna Wittrock
Part IV
Fashion, Waste, Sustainability and Ethics
10. Consumption of Clothes and the Problems of Waste in Affluent Societies
- Understanding the Driving Forces of Consumption and Waste
Karin M. Ekström
11. Sustainable Fashion Marketing: Green or Greenwash?
Elaine L. Ritch
12. 'Ethical Fashion' is a Fiction
Efrat Tseëlon
Afterword - Growing Demands of Ethics and Aesthetics
Francesco Morace
Karin M. Ekström
Part I
Fashion and Marketing in Society
1. Fashion, Self, and Identity
Colin Campbell
2. Fashion Police to Fast Fashion: "Slow Down and Pull Over!"
Russell Belk
3. Fashioning Marketing and its Consequences
A. Fuat Firat, Deniz Atik, and Zeynep Ozdamar Ertekin
Part II
Social Change and Marketing
4. Embracing Diversity and Body Positivity: The Role of Marketing in
Fashion Markets
and Culture
Stefano Prestini, Stefania Borghini, and Antonella Carù
5. From Sanitary to Fashionable Masks: Lessons from Crisis Marketing
Franck Cochoy, Anaïs Daniau, and Alexandre Mallard
6. Marketing Gun Identities Through Firearm Fashions
Terrence H. Witkowski
Part III
Fashion and Brands
7. A Social Practice Perspective on Fashion Branding
Marcus Gianneschi and Johanna Moisander
8. Museums as Channels for Marketing Fashion: Reflections on Marketization
and
Artification
Karin M. Ekström
9. A Community in Love: The Relationship and Dynamic between Odd Molly and
its Community
Hanna Wittrock
Part IV
Fashion, Waste, Sustainability and Ethics
10. Consumption of Clothes and the Problems of Waste in Affluent Societies
- Understanding the Driving Forces of Consumption and Waste
Karin M. Ekström
11. Sustainable Fashion Marketing: Green or Greenwash?
Elaine L. Ritch
12. 'Ethical Fashion' is a Fiction
Efrat Tseëlon
Afterword - Growing Demands of Ethics and Aesthetics
Francesco Morace