This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process of defining, creating and preserving fashion, but also for divesting fashion that is no longer up to date.
This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process of defining, creating and preserving fashion, but also for divesting fashion that is no longer up to date.
Karin M. Ekström is Professor in Marketing at the Department of Business Administration and Textile Management, University of Borås, Sweden, where she heads the Marketing, Fashion and Sustainable Consumption Research Group. She has been involved in research on consumption for many years, frequently in multidisciplinary projects. Her research focuses on consumer culture, with a particular focus on the meaning(s) of consumption and sustainable consumption of food, clothing, and wood. She has recently edited Museum Marketization: Cultural Institutions in the Neoliberal Era (2020). Examples of other edited volumes related to consumption and sustainability are Waste Management and Sustainable Consumption: Reflections on Consumer Waste (2015), Beyond the Consumption Bubble (2011, coedited with Kay Glans) and Elusive Consumption (2004, coedited with Helene Brembeck).
Inhaltsangabe
Introduction Karin M. Ekström Part I Fashion and Marketing in Society 1. Fashion, Self, and Identity Colin Campbell 2. Fashion Police to Fast Fashion: "Slow Down and Pull Over!" Russell Belk 3. Fashioning Marketing and its Consequences A. Fuat Firat, Deniz Atik, and Zeynep Ozdamar Ertekin Part II Social Change and Marketing 4. Embracing Diversity and Body Positivity: The Role of Marketing in Fashion Markets and Culture Stefano Prestini, Stefania Borghini, and Antonella Carù 5. From Sanitary to Fashionable Masks: Lessons from Crisis Marketing Franck Cochoy, Anaïs Daniau, and Alexandre Mallard 6. Marketing Gun Identities Through Firearm Fashions Terrence H. Witkowski Part III Fashion and Brands 7. A Social Practice Perspective on Fashion Branding Marcus Gianneschi and Johanna Moisander 8. Museums as Channels for Marketing Fashion: Reflections on Marketization and Artification Karin M. Ekström 9. A Community in Love: The Relationship and Dynamic between Odd Molly and its Community Hanna Wittrock Part IV Fashion, Waste, Sustainability and Ethics 10. Consumption of Clothes and the Problems of Waste in Affluent Societies - Understanding the Driving Forces of Consumption and Waste Karin M. Ekström 11. Sustainable Fashion Marketing: Green or Greenwash? Elaine L. Ritch 12. 'Ethical Fashion' is a Fiction Efrat Tseëlon Afterword - Growing Demands of Ethics and Aesthetics Francesco Morace
Introduction Karin M. Ekström Part I Fashion and Marketing in Society 1. Fashion, Self, and Identity Colin Campbell 2. Fashion Police to Fast Fashion: "Slow Down and Pull Over!" Russell Belk 3. Fashioning Marketing and its Consequences A. Fuat Firat, Deniz Atik, and Zeynep Ozdamar Ertekin Part II Social Change and Marketing 4. Embracing Diversity and Body Positivity: The Role of Marketing in Fashion Markets and Culture Stefano Prestini, Stefania Borghini, and Antonella Carù 5. From Sanitary to Fashionable Masks: Lessons from Crisis Marketing Franck Cochoy, Anaïs Daniau, and Alexandre Mallard 6. Marketing Gun Identities Through Firearm Fashions Terrence H. Witkowski Part III Fashion and Brands 7. A Social Practice Perspective on Fashion Branding Marcus Gianneschi and Johanna Moisander 8. Museums as Channels for Marketing Fashion: Reflections on Marketization and Artification Karin M. Ekström 9. A Community in Love: The Relationship and Dynamic between Odd Molly and its Community Hanna Wittrock Part IV Fashion, Waste, Sustainability and Ethics 10. Consumption of Clothes and the Problems of Waste in Affluent Societies - Understanding the Driving Forces of Consumption and Waste Karin M. Ekström 11. Sustainable Fashion Marketing: Green or Greenwash? Elaine L. Ritch 12. 'Ethical Fashion' is a Fiction Efrat Tseëlon Afterword - Growing Demands of Ethics and Aesthetics Francesco Morace
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