Bonita M. Kolb

Gebundenes Buch

Marketing for Cultural Organizations

New Strategies for Attracting Audiences - third edition

Beschreibung

Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer.

Autor

Bonita M. Kolb is an Associate Professor of Business Administration at Lycoming College, USA. She has published in a number of leading journals and is the author of several books on marketing and non-profit management.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 202
• Erscheinungstermin: 25. Juni 2013
• Englisch
• Abmessung: 235mm x 157mm x 16mm
• Gewicht: 451g
• ISBN-13: 9780415626958
• ISBN-10: 0415626951
• Artikelnr.: 36933492