23,99 €
inkl. MwSt.
Versandfertig in über 4 Wochen
12 °P sammeln
Andere Kunden interessierten sich auch für
![How to Research Trends (Revised Edition)]( "How to Research Trends (Revised Edition)")
How to Research Trends (Revised Edition)34,50 €![The Book Direct Playbook: Say Goodbye to OTAs with Proven Marketing Tactics to Boost Direct Bookings]( "The Book Direct Playbook: Say Goodbye to OTAs with Proven Marketing Tactics to Boost Direct Bookings")
The Book Direct Playbook: Say Goodbye to OTAs with Proven Marketing Tactics to Boost Direct Bookings21,99 €![The Heavy Chef Guide To E-Commerce Marketing]( "The Heavy Chef Guide To E-Commerce Marketing")
The Heavy Chef Guide To E-Commerce Marketing12,99 €![Web-Based Startups: The 21 Things Every Entrepreneur Needs to Know About Web Design and Internet Marketing]( "Web-Based Startups: The 21 Things Every Entrepreneur Needs to Know About Web Design and Internet Marketing")
Web-Based Startups: The 21 Things Every Entrepreneur Needs to Know About Web Design and Internet Marketing20,99 €![Make Money Online Using Zazzle: Internet Marketing Tips to Earn a Passive Income]( "Make Money Online Using Zazzle: Internet Marketing Tips to Earn a Passive Income")
Make Money Online Using Zazzle: Internet Marketing Tips to Earn a Passive Income22,99 €![Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing]( "Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing")
Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing16,99 €![Marketing Spark]( "Marketing Spark")
Marketing Spark22,99 €
Microbusinesses are a specific type of small business that employ 9 or fewer people, including the owner. Microbusinesses are a major factor in the national, regional, and local economies. Microbusiness operators face the issues of limited time, money, and marketing expertise when conducting daily operations. The purpose of the qualitative descriptive case study was to describe the amount of time and money that microbusiness owners perceived to spend on marketing. Time and money along with the perception of marketing expertise were then related to the microbusiness sales performance. In this study, the respondents perceived that they did not spend enough time on marketing because of daily challenges of running the business, but the amount of time spent on marketing did not appear to be associated with sales performance. Microbusiness operators perceived that they spent an adequate amount of money on marketing to achieve their sales performance goals.