Simon Hudson, Louise Hudson

Marketing for Tourism, Hospitality & Events

A Global & Digital Approach

• Broschiertes Buch

Produktbeschreibung

Filling a gap in the market, this new title approaches the field through a uniquely international angle, with increased emphasis on the impact of digital technology and supported by international case-studies.

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Produktdetails

• Verlag: SAGE Publishing
• Seitenzahl: 384
• Erscheinungstermin: 9. Juni 2017
• Englisch
• Abmessung: 246mm x 189mm x 25mm
• Gewicht: 816g
• ISBN-13: 9781473926646
• ISBN-10: 1473926645
• Artikelnr.: 47440012

Autorenporträt

Simon Hudson is the Endowed Chair and Center Director of the Richardson Family SmartState Center of Economic Excellence in Tourism and Economic Development at the University of South Carolina.

Inhaltsangabe

Chapter 1: Today's Marketing Environment
Chapter 2: Understanding Today's Consumer
Chapter 3: Digital Marketing
Chapter 4: The Marketing Plan
Chapter 5: The Tourism and Hospitality Product
Chapter 6: Pricing
Chapter 7: Distribution
Chapter 8: The Role of Advertising and Sales Promotions
Chapter 9: Public Relations and Personal Selling
Chapter 10: Customer Service
Chapter 11: Marketing Research
Chapter 12: Tourism Marketing Ethics