Filling a gap in the market, this new title approaches the field through a uniquely international angle, with increased emphasis on the impact of digital technology and supported by international case-studies.
Filling a gap in the market, this new title approaches the field through a uniquely international angle, with increased emphasis on the impact of digital technology and supported by international case-studies.
Simon Hudson is the Endowed Chair and Center Director of the Richardson Family SmartState Center of Economic Excellence in Tourism and Economic Development at the University of South Carolina.
Inhaltsangabe
Chapter 1: Today's Marketing Environment Chapter 2: Understanding Today's Consumer Chapter 3: Digital Marketing Chapter 4: The Marketing Plan Chapter 5: The Tourism and Hospitality Product Chapter 6: Pricing Chapter 7: Distribution Chapter 8: The Role of Advertising and Sales Promotions Chapter 9: Public Relations and Personal Selling Chapter 10: Customer Service Chapter 11: Marketing Research Chapter 12: Tourism Marketing Ethics
Chapter 1: Today's Marketing Environment Chapter 2: Understanding Today's Consumer Chapter 3: Digital Marketing Chapter 4: The Marketing Plan Chapter 5: The Tourism and Hospitality Product Chapter 6: Pricing Chapter 7: Distribution Chapter 8: The Role of Advertising and Sales Promotions Chapter 9: Public Relations and Personal Selling Chapter 10: Customer Service Chapter 11: Marketing Research Chapter 12: Tourism Marketing Ethics
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