Simon Hudson, Louise Hudson

Marketing for Tourism, Hospitality & Events

A Global & Digital Approach

• Gebundenes Buch

Produktbeschreibung

This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries.

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Produktdetails

• Verlag: Sage Publications
• 2nd edition
• Seitenzahl: 416
• Erscheinungstermin: 9. April 2024
• Englisch
• Abmessung: 246mm x 189mm x 24mm
• Gewicht: 962g
• ISBN-13: 9781529628074
• ISBN-10: 1529628075
• Artikelnr.: 68460751

Autorenporträt

Simon Hudson is the Endowed Chair and Center Director of the Richardson Family SmartState Center of Economic Excellence in Tourism and Economic Development at the University of South Carolina.

Inhaltsangabe

Chapter 1: Today's Marketing Environment
Chapter 2: Understanding Today's Consumer
Chapter 3: Digital Marketing
Chapter 4: The Marketing Plan
Chapter 5: The Tourism and Hospitality Product
Chapter 6: Pricing
Chapter 7: Distribution
Chapter 8: The Role of Advertising and Sales Promotions
Chapter 9: Public Relations and Personal Selling
Chapter 10: Customer Service
Chapter 11: Marketing Research
Chapter 12: Tourism Marketing Ethics