Marketing from Islamic Perspective: Some Cases from Muslim World
Md Golam Mohiuddin
Broschiertes Buch

Marketing from Islamic Perspective: Some Cases from Muslim World

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Professor Dr. Md Golam Mohiuddin has written this book with a view to clarify the Islamic concept of marketing, specially show the annotation on halal business in Malaysia and Bangladesh perspective. This write is not a comprehensive one. The main objective of the study is to articulate the Islamic way of marketing with regard to Halal Business in Malaysia and Bangladesh. The main issues of this book are as follows: To explore critical elements of Islamic Marketing and Traditional Marketing To examine the various thoughts of Holy Qur'an, Sunnah and thinkers with regard to marketing To identify...