Marketing Graffiti - Saren, Mike
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Radical and unique in its approach and presentation, this book turns the traditional marketing introduction on its head by making students aware of the part they already play in the marketing process.

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Produktbeschreibung
Radical and unique in its approach and presentation, this book turns the traditional marketing introduction on its head by making students aware of the part they already play in the marketing process.
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Autorenporträt
Michael Saren is Professor of Marketing at the University of Leicester. He has an honorary fellowship of the UK Academy of Marketing, a PhD from the University of Bath and a visiting professorship at Birmingham University. He was a founding editor of the journal Marketing Theory.