Paul Gibbs, Michael Knapp

Marketing Higher and Further Education

An Educator's Guide to Promoting Courses, Departments and Institutions

• Broschiertes Buch

Produktbeschreibung

A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 156
• Erscheinungstermin: 1. Dezember 2001
• Englisch
• Abmessung: 234mm x 156mm x 9mm
• Gewicht: 248g
• ISBN-13: 9780749432942
• ISBN-10: 0749432942
• Artikelnr.: 22573000

Autorenporträt

Paul Gibbs, Michael Knapp

Inhaltsangabe

Why market?
training or education
the essence of marketing education
research
developing a marketing position
public relations
making partnerships work
managing the project
fund raising and financing marketing
local, national and international marketing
students recruitment
product development - offering the students the courses they want
quality offered
exploring the power of learning relationships
auditing success.