Paul Gibbs, Michael Knapp

Gebundenes Buch

Marketing Higher and Further Education

An Educator's Guide to Promoting Courses, Departments and Institutions

Beschreibung

A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.

Autor

Paul Gibbs is Professor of Education and Research Director of the Centre for Education Research and Scholarship at Middlesex University, UK. He has written widely on higher education matters ranging from pedagogy, marketing and the goal of higher education in a period of marketization.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 156
• Erscheinungstermin: 27. Januar 2017
• Englisch
• Abmessung: 240mm x 161mm x 13mm
• Gewicht: 405g
• ISBN-13: 9781138162464
• ISBN-10: 1138162469
• Artikelnr.: 69991053