Jerry W Gilley, Steven a Eggland

Marketing Hrd Within Organizations

Enhancing the Visibility, Effectiveness, and Credibility of Programs

• Gebundenes Buch

Produktbeschreibung

Shows HRD professionals how to use a range of marketing tools, including client research, cost/benefit analyses, and promotional techniques, to heighten the visibility of HRD, earn employee commitment to programs, and ensure that programs are cost-effective and contribute to the corporate bottom line. Step by step, explains how to develop and implement a comprehensive strategic marketing plan.

---

Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Wiley
• Seitenzahl: 264
• Erscheinungstermin: 16. April 1992
• Englisch
• Abmessung: 235mm x 157mm x 20mm
• Gewicht: 586g
• ISBN-13: 9781555424022
• ISBN-10: 1555424023
• Artikelnr.: 22510341

Autorenporträt

Jerry W. Gilley and Steven A. Eggland are the authors of Marketing HRD Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs, published by Wiley.

Inhaltsangabe

1. Why HRD Professionals Must Be Marketing Oriented
2. Placing the Organization's Needs First: Meeting Expectations forHRD
3. Generating Interest and Participation in Training
4. Initiating a Strategic Marketing Plan for HRD: The FirstSteps
5. Market Research and Segmentation: Offering the Right Program atthe Right
Time
6. Setting Program Prioroties and Allocating Limited Sources
7. Weighing the Costs and Benefits of Proposed Programs
8. Raising the Visibility of HRD Within the Organization
9. Communicating the Values and Benefits of HRD Persuasively
10. Putting Plans into Action: Sixteen Steps for Marketing HRDSuccessfully