Marketing Iceberg - Mk, Farhad
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This is a very short and summarized, but very fruitful and exciting HANDBOOK (¿10,000 words) intended for new and existing entrepreneurs, startup founders, marketing enthusiasts and students, business owners, consultants, and political strategists. Our discussion will start with the mind, specifically its unconscious domains which have long perplexed researchers. This handbook will delve into how our understanding of the unconscious has morphed and expanded, from Sigmund Freud's 20th Century work in psychoanalysis, to its integration with business and marketing at the turn of the century. We…mehr

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Produktbeschreibung
This is a very short and summarized, but very fruitful and exciting HANDBOOK (¿10,000 words) intended for new and existing entrepreneurs, startup founders, marketing enthusiasts and students, business owners, consultants, and political strategists. Our discussion will start with the mind, specifically its unconscious domains which have long perplexed researchers. This handbook will delve into how our understanding of the unconscious has morphed and expanded, from Sigmund Freud's 20th Century work in psychoanalysis, to its integration with business and marketing at the turn of the century. We will then shift our focus to psychographic segmentation, and examine how this type of targeting enables firms to better understand the unconscious, and its impacts on our lifestyle and behaviour. After a brief overview of artificial intelligence, we will segue to a larger discussion about business analytics or advanced analytics, which has created untold opportunities in many industries, including marketing. This focus on data mining provides marketers with deep insights about our thoughts, enabling them to influence our behaviour in profound ways. We will then look into the value of traditional marketing activities and how the data mining activities become valuable inputs into the creation of truly impactful identities and messaging. We will conclude our discussion by highlighting some of big data's ethical and privacy implications.
Autorenporträt
Farhad MK, a graduate of Bangalore University in Computer Applications, brings 15 years of marketing and sales experience to his writing. His expertise in artificial intelligence and business analytics underscores the book's focus on leveraging these tools for in-depth marketing insights. The book has garnered praise for being straightforward, informative, and an essential read for marketing professionals, as evidenced by the positive feedback from verified purchasers. Readers have appreciated its engaging content, practical examples, and insightful discussions on contemporary marketing strategies, including references to pop culture and current marketing successes and challenges.