Marketing in a Web 2.0 World - Vanrysdam, Peter
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Social networking started as a small idea that was novel but not necessarily viable to making money or promoting business. But, then a major change occurred. Starting in 2003 and continuing through 2007 and 2008, sites like MySpace.com and Facebook.com have exploded to become two of the biggest, most powerful social networking hubs on the Internet and the two single most powerful marketing tools at many business owners

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Produktbeschreibung
Social networking started as a small idea that was novel but not necessarily viable to making money or promoting business. But, then a major change occurred. Starting in 2003 and continuing through 2007 and 2008, sites like MySpace.com and Facebook.com have exploded to become two of the biggest, most powerful social networking hubs on the Internet and the two single most powerful marketing tools at many business owners
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Autorenporträt
Peter VanRysdam was a telecommunications major at the University of Florida where he met his business partner, Geoff Wilson, in 1996. While still a student, VanRysdam was asked to join the 352 Media Group team while it was still in its infancy. As head of the sales department, he helped the company quickly grow into a significant player in the Web design and development market by landing several of the company's larger accounts, including Knight Ridder (now The McClatchy Company), Monterey Boats, and Microsoft. VanRysdam has worn many hats in his tenure with the company and has now focused on his passion as the chief marketing officer. In this role, he sets the direction for and manages the implementation of all aspects of the company's marketing efforts, including everything from search engine marketing to viral campaigns to 352's own website. In addition, he still works directly with a handful of 352 Media Group's most significant client relationships, including Microsoft in Seattle, Washington. VanRysdam has spoken at several industry events, including social media summits for the American Marketing Association. He also conducts frequent webinars on topics ranging from website usability to blogging best practices. When he is not at 352 Media Group, VanRysdam sits on the board of HOPE, an equine-assisted therapy nonprofit in north Florida. In his spare time, he enjoys playing softball, playing music, and spending time with his wife, Megan, his daughter, Abigail, and their two Jack Russell terriers. The family often has a full house, as they are active participants in the Alachua County Humane Society's foster program, as well as several other local pet rescues.