Marketing in Customer Technology Environments - Sudharshan, Devanathan
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With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever;while being inundated with increasing amounts of marketing material. This straightforward guide takes you through these new technologies and shows how to leverage them to reach new markets.

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Produktbeschreibung
With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever;while being inundated with increasing amounts of marketing material. This straightforward guide takes you through these new technologies and shows how to leverage them to reach new markets.
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Autorenporträt
Devanathan Sudharshan is Professor Emeritus at the University of Kentucky's Gatton College of Business and Economics where he held the James and Diane Stuckert BS/MBA Endowed Chair from 2011-2018 and served as Dean from 2003-2011. Prior to his positions at the University of Kentucky he was a Professor of Business Administration at the University of Illinois at Urbana-Champaign where he had also served as Associate Dean, Planning.