Marketing in Developing Countries (RLE Marketing)

Herausgeber: Kindra, G. S.

• Broschiertes Buch

Produktbeschreibung

The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 276
• Erscheinungstermin: 26. November 2015
• Englisch
• Abmessung: 234mm x 156mm x 15mm
• Gewicht: 424g
• ISBN-13: 9781138995642
• ISBN-10: 1138995649
• Artikelnr.: 44314696

Autorenporträt

Multivolume collection by leading authors in the field

Inhaltsangabe

1. Introduction: Marketing in Developing Countries G. S. Kindra 2.
Marketing in Less Developed Countries: Its Nature and Prospects Nikhilesh
Dholakia 3. Is Marketing the Catalyst in the Economic Development Process?
Hamid Etemad 4. Missing Links: Marketing and the Newer Theories of
Development Nikhilesh Dholakia and Ruby Roy Dholakia 5. Marketing Problems
in LDCs: The Case of Egypt Essam Mahmoud and Gillian Rice 6. Economic and
Market Environment: The Case of Hong Kong C. L. Hung 7. African Marketing:
The Next Frontier Françoise Simon-Miller 8. Models-of-Man Approach to
Family Planning Ruby Roy Dholakia 9. The Public Sector and the Marketing of
Birth Control in LDCs G. S. Kindra, Ruby Roy Dholakia and Prem Pangotra
10. The marketing-education Task in Third World Countries Christopher A.
Ross and Ronald McTavish 11. Market Imperfections and Organizational
Structure; The LDC Perspective Jan J. Jorgensen, Taieb Hafsi and Moses N.
Kiggundu 12. A Generalized Model of Comparative Marketing: Formal
Development Methodological Implications and Examples Hamid Etemad 13. State
Enterprses: A Marketing Perspective Durairaj Maheswaran 14.
Marketing-research Techniques and Approaches for LDCs Erdener Kaynak