The developing markets of Africa, Asia and the Middle-East are quickly becoming the future of world economic and trade development. They are affluent in terms of population, resources, and market expansion with rising interests of the EU, USA and multi-national corporations in the region.
The developing markets of Africa, Asia and the Middle-East are quickly becoming the future of world economic and trade development. They are affluent in terms of population, resources, and market expansion with rising interests of the EU, USA and multi-national corporations in the region.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Ayodele C. Oniku is an associate professor in the Department of Business Administration (marketing unit) at the University of Lagos, Nigeria.
Inhaltsangabe
PART I: Product 1. Product Stigmatisation and Product Exaggeration: The Twin Dilemmas of African Consumers 2. Know Your Mate: The Psychographic Side of Beer Consumption in Nigerian3.One-Stop-Shop, A New Marketing Strategy in Recreational Business in Jos, Plateau State: A Case Study of Vei-So-Nshi Bar PART II: Consumer Behaviour/Young Consumer Behaviour 4. Condom Use and Acceptance: A Case of Nigeria Society 5. Sustainable Shopping Mall Visit: The Case Study of Young Saudi Shoppers 6. Storytelling: Coke and the Alpha Generation's Demand Behaviours PART III: International Marketing 7. International Marketing-Shaping: The Case Study of Indoor Hygiene Solutions in Saudi Arabia 8. Going Global - A Qualitative Analysis of Nigerian Cuisine Beyond the "Jollof Rice" Rivalry PART IV: Entrepreneurship Marketing 9. Entrepreneurial Marketing Strategies: The Case of Ghanian Artisans in Suame Magazine 10. Skyville Company Ltd: A Case of Emerging Product in an Emerging Economy PART V: Political Marketing 11. Does Celebrity Endorsement Influence Voters' Choice of a Political Party? Ghanian Political Marketing Perspectives 12. Gida-Gida Movement: The New Dimension of Personal Selling in Political Campaign Index
PART I: Product 1. Product Stigmatisation and Product Exaggeration: The Twin Dilemmas of African Consumers 2. Know Your Mate: The Psychographic Side of Beer Consumption in Nigerian3.One-Stop-Shop, A New Marketing Strategy in Recreational Business in Jos, Plateau State: A Case Study of Vei-So-Nshi Bar PART II: Consumer Behaviour/Young Consumer Behaviour 4. Condom Use and Acceptance: A Case of Nigeria Society 5. Sustainable Shopping Mall Visit: The Case Study of Young Saudi Shoppers 6. Storytelling: Coke and the Alpha Generation's Demand Behaviours PART III: International Marketing 7. International Marketing-Shaping: The Case Study of Indoor Hygiene Solutions in Saudi Arabia 8. Going Global - A Qualitative Analysis of Nigerian Cuisine Beyond the "Jollof Rice" Rivalry PART IV: Entrepreneurship Marketing 9. Entrepreneurial Marketing Strategies: The Case of Ghanian Artisans in Suame Magazine 10. Skyville Company Ltd: A Case of Emerging Product in an Emerging Economy PART V: Political Marketing 11. Does Celebrity Endorsement Influence Voters' Choice of a Political Party? Ghanian Political Marketing Perspectives 12. Gida-Gida Movement: The New Dimension of Personal Selling in Political Campaign Index
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