Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories, challenges, strategies and vision of small, medium and large indigenous businesses from South America, Central America, Mexico and the Caribbean.
Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories, challenges, strategies and vision of small, medium and large indigenous businesses from South America, Central America, Mexico and the Caribbean.
Joseann J. Knight is a Lecturer in Marketing and Consumer Behaviour at the Cave Hill Campus of the University of the West Indies, Barbados. Fabrizio Noboa S. is an Associate Professor at the University of San Francisco at Quito Business School, Ecuador. Barney G. Pacheco is a Marketing Lecturer in the Department of Management Studies, The University of the West Indies, St. Augustine Campus, Trinidad and Tobago.
Inhaltsangabe
SECTION 1 - MARKETING STRATEGY BessLime Experience Limited GAIA Group: Business with a Purpose UTech: The Marketing Seminar's Rebirth DEPCO PERÚ: Facing Changes in the Market Andrés Carne de Res To'ak Chocolate The Cave Shepherd Credit Card: Forging synergies between a parent brand and brand extension for mutual growth with Generations Y and Z FosRich Grows Again: Can Marketing Communications Lead the Way? The Crane Resort: Growing an Iconic Brand SECTION 2 - INTERNATIONAL MARKETING Automotive Art: Gazes Towards the East UWI Five Islands Campus: Carving out a Newcomer's Market Service Marketing at Ramps Logistics Tambran by Tamara SECTION 3 - THE MARKETING ENVIRONMENT AKR Group: Achieving International Market Positioning in a Turbulent Environment Geolife Group, Mexico: Leveraging Technology for New Market Development William's Dilemmas
SECTION 1 - MARKETING STRATEGY BessLime Experience Limited GAIA Group: Business with a Purpose UTech: The Marketing Seminar's Rebirth DEPCO PERÚ: Facing Changes in the Market Andrés Carne de Res To'ak Chocolate The Cave Shepherd Credit Card: Forging synergies between a parent brand and brand extension for mutual growth with Generations Y and Z FosRich Grows Again: Can Marketing Communications Lead the Way? The Crane Resort: Growing an Iconic Brand SECTION 2 - INTERNATIONAL MARKETING Automotive Art: Gazes Towards the East UWI Five Islands Campus: Carving out a Newcomer's Market Service Marketing at Ramps Logistics Tambran by Tamara SECTION 3 - THE MARKETING ENVIRONMENT AKR Group: Achieving International Market Positioning in a Turbulent Environment Geolife Group, Mexico: Leveraging Technology for New Market Development William's Dilemmas
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