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The RAMPS Plan to Marketing Success organizes and condenses the entire discipline of marketing into one word: RAMPS; an acronym for Research, Advertising, Merchandising, Promotions and Sales. The RAMPS Plan facilitates the processing of complex marketing information quickly, providing a framework to support marketing decisions and leading to more successful marketing efforts. The RAMPS Plan, a fast and effective way to learn marketing regardless of business background, enables both business beginners and experienced professionals to master effective and efficient marketing strategies. The RAMPS Plan is a universal tool that can be put to work in any business environment.
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