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The digital landscape has shifted quite significantly over a period of time. The marketing discipline has been influenced by the current technology scenario, necessitating marketers to pivot in order to provide significant value to their businesses. This book details the shift in the digital space as concerns marketing and what marketes can do to thrive in their efforts to continue reaching customers. This book will inspect specific marketing theories and align them to the current digital space allowing for an inclusion of scholarly insight on the evolution of marketing in the digital era. This book will further detail emerging themes while allowing for insight on how marketers can navigate the current technological advances to continue to provide return on investment to their businesses.