Marketing in the Digital Age - Ondondo, Rosslynne;Kyongo, Joanes
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The digital landscape has shifted quite significantly over a period of time. The marketing discipline has been influenced by the current technology scenario, necessitating marketers to pivot in order to provide significant value to their businesses. This book details the shift in the digital space as concerns marketing and what marketes can do to thrive in their efforts to continue reaching customers. This book will inspect specific marketing theories and align them to the current digital space allowing for an inclusion of scholarly insight on the evolution of marketing in the digital era.…mehr

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Produktbeschreibung
The digital landscape has shifted quite significantly over a period of time. The marketing discipline has been influenced by the current technology scenario, necessitating marketers to pivot in order to provide significant value to their businesses. This book details the shift in the digital space as concerns marketing and what marketes can do to thrive in their efforts to continue reaching customers. This book will inspect specific marketing theories and align them to the current digital space allowing for an inclusion of scholarly insight on the evolution of marketing in the digital era. This book will further detail emerging themes while allowing for insight on how marketers can navigate the current technological advances to continue to provide return on investment to their businesses.
Autorenporträt
Rosslynne Ondondo is a Marketing Professional and PhD. Scholar with requisite experience built over several industries including private sector and government in Sub Sahara Africa. Her work includes developing business and marketing strategies for entities intent on optimal performance in the commercial environment.