Philip Kotler, Vibrant Publishers

Marketing In The New Economy

• Broschiertes Buch

Produktbeschreibung

Legend in Marketing: Marketing in the New Economy by Philip Kotler Unlock the secrets to successful marketing in the digital age with Legend in Marketing: Marketing in the New Economy by Philip Kotler. This groundbreaking book offers a comprehensive guide to navigating the rapidly evolving marketing landscape. Philip Kotler, a legendary figure in marketing, presents an in-depth analysis of the major shifts impacting today's market. Inside, you'll find: -- Cutting-Edge Strategies: Explore innovative approaches to digital marketing and consumer engagement. -- Real-World Examples: Learn from detailed case studies of companies that have thrived in the new economy. -- Expert Advice: Implement actionable insights to transform your marketing efforts and drive growth. Perfect for marketing professionals, business executives, and entrepreneurs, this book is your roadmap to mastering the art of marketing in a world where change is the only constant. Discover how to stay ahead of trends and harness new opportunities with Kotler's expert guidance.

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Produktdetails

• Legend in Marketing
• Verlag: Vibrant Publishers
• Seitenzahl: 174
• Erscheinungstermin: 24. September 2024
• Englisch
• Abmessung: 229mm x 152mm x 10mm
• Gewicht: 262g
• ISBN-13: 9781636512495
• ISBN-10: 1636512496
• Artikelnr.: 71812035

Autorenporträt

Philip Kotler is the S. C. Johnson Distinguished Professor Emeritus of International Marketing at the J. L. Kellogg School of Management where he taught for over 50 years. (1962-2018). He authored and co-authored over 166 articles and 80 books. Known as the "Father of Modern Marketing", his book Marketing Management is the most widely used marketing textbook in in the world.