Marketing in the Service Industries

Marketing Service Inds
Herausgeber: Foxall, Gordon

• Broschiertes Buch

Produktbeschreibung

First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, insurance services, freight transport, estate agencies, leisure, package holidays, urban public transport, tourism, customer service and also new technology in the industry.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 224
• Erscheinungstermin: 10. Juni 2014
• Englisch
• Abmessung: 216mm x 140mm x 12mm
• Gewicht: 288g
• ISBN-13: 9780415761185
• ISBN-10: 0415761182
• Artikelnr.: 39702227

Autorenporträt

Gordon Foxall is a senior lecturer in marketing at Cranfield School of Management.

Inhaltsangabe

Chapter 1 Marketing is Service Marketing, Gordon Foxall; Chapter 2 The
Marketing of Professional Services, John Lidstone; Chapter 3 Strategies for
Managing Demand in Capacity-Constrained Service Organisations, Christopher
H. Lovelock; Chapter 4 Service Markets: The Effects of Competition Policy
and Consumer Protection, Donald Cowell; Chapter 5 Prodictivity and
Effectiveness in Service Firms, Keith J. Blois; Chapter 6 Marketing Bank
Services, Barbara R. Lewis; Chapter 7 Marketing Insurance Services: The
Main Challenges, Simon Majaro; Chapter 8 Estate Agency: A Marketing
Challenge, John Driver; Chapter 9 Advertising and the Professions, Stanley
Siebert; Chapter 10 Marketing Freight Transport: The Need for
Customer-orientation, Norman E. Marr; Chapter 11 Development of the
'Travelcard' Concept in Urban Public Transport, Peter R. White; Chapter 12
Local Authorities and the Marketing of Leisure Services, David Yorke;
Chapter 13 The Marketing of Tourism, Arthur Meidan; Chapter 14 Marketing
Package Holidays, A.J. Burkart; Chapter 15 The Impact of New Technology on
Services Marketing, Nigel Piercy; Chapter 16 The Strategy of Customer
Service, Martin Christopher;