Create a digital marketing strategy that is future-ready with this comprehensive guide to marketing in web3, the metaverse, AI and the next wave of digital transformation.
Create a digital marketing strategy that is future-ready with this comprehensive guide to marketing in web3, the metaverse, AI and the next wave of digital transformation.
Simon Kingsnorth is a digital marketing expert with over 25 years' industry experience. Based in Reading, UK, he was formerly the Global Head of Digital Marketing at Citi Bank and has provided consultancy services to leading brands such as Vodafone, Asda and Lloyds TSB. A regular conference keynote speaker and contributor to industry publications, he is the author of Digital Marketing Strategy and The Digital Marketing Handbook, also published by Kogan Page.
Inhaltsangabe
Chapter 00: INTRODUCTION; Section ONE: THE JOURNEY TO WEB 3.0; Chapter 01: What have we learned from Web 2.0; Chapter 02: Understanding the semantic web; Chapter 03: What the blockchain means for marketing; Chapter 04: Understanding the importance of gaming; Chapter 05: The technology foundations; Chapter 06: Ethics and marketing in Web 3.0; Section TWO: MARKETING IN WEB 2.5; Chapter 07: Creating VR and AR experiences; Chapter 08: Using AI in your marketing; Chapter 09: Marketing via the internet of things; Chapter 10: How marketers have used Gamification; Chapter 11: Learnings from existing mini metaverses; Chapter 12: Delivering integrated marketing; Chapter 13: The changing face of search; Chapter 14: Building meaningful content strategies; Section THREE: MARKETING IN WEB 3.0; Chapter 15: How consumers will act in Web 3.0; Chapter 16: Building your brand; Chapter 17: Creating immersive experiences; Chapter 18: Combining the virtual and the physical; Chapter 19: Building a team for Web 3.0;
Chapter 00: INTRODUCTION; Section ONE: THE JOURNEY TO WEB 3.0; Chapter 01: What have we learned from Web 2.0; Chapter 02: Understanding the semantic web; Chapter 03: What the blockchain means for marketing; Chapter 04: Understanding the importance of gaming; Chapter 05: The technology foundations; Chapter 06: Ethics and marketing in Web 3.0; Section TWO: MARKETING IN WEB 2.5; Chapter 07: Creating VR and AR experiences; Chapter 08: Using AI in your marketing; Chapter 09: Marketing via the internet of things; Chapter 10: How marketers have used Gamification; Chapter 11: Learnings from existing mini metaverses; Chapter 12: Delivering integrated marketing; Chapter 13: The changing face of search; Chapter 14: Building meaningful content strategies; Section THREE: MARKETING IN WEB 3.0; Chapter 15: How consumers will act in Web 3.0; Chapter 16: Building your brand; Chapter 17: Creating immersive experiences; Chapter 18: Combining the virtual and the physical; Chapter 19: Building a team for Web 3.0;
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