Marketing Information Systems and Price Change Decision Making - Berhan, Eshetie;Paul, Ingenbleek;Gert Jan, Hofstede
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Marketing is the corner stone of the entrepreneurial society and information systems become the brain of marketing functions. Due to this reason, it is almost impossible to think about marketing without information system. Therefore, the author is interested about the role of Marketing Information Systems (MKIS) in the marketing practices of Ethiopian industries; particularly, on price change decision making processes. This is due to the fact that, price is the most manipulated variable among the marketing mix elements in the Ethiopian Industries.

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Produktbeschreibung
Marketing is the corner stone of the entrepreneurial society and information systems become the brain of marketing functions. Due to this reason, it is almost impossible to think about marketing without information system. Therefore, the author is interested about the role of Marketing Information Systems (MKIS) in the marketing practices of Ethiopian industries; particularly, on price change decision making processes. This is due to the fact that, price is the most manipulated variable among the marketing mix elements in the Ethiopian Industries.
Autorenporträt
The author is currently a PhD student and a lecturer in AAU. He has received his B.Sc. degree in Industrial Engineering and Computer Science in Mekelle and Addis Ababa University Ethiopia; M.Sc. degree in Management, Economics & Consumer Studies in Wageningen University, the Netherlands and M.Sc. degree in Katholieke University of Leuven, Belgium