Marketing Intelligence, Part a

Understanding Customers in the Era of Digitalization
Herausgeber: Sinha, Mudita; Kabiraj, Sajal; Priya, Samant Shant; Bhandari, Arabinda

• Gebundenes Buch

Produktbeschreibung

Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. This work provides the most up-to-date research on the challenges connected with the expanding ground of digitalization and marketing.

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Produktdetails

• Verlag: Emerald Publishing Limited
• Seitenzahl: 268
• Erscheinungstermin: 1. Mai 2025
• Englisch
• ISBN-13: 9781835494196
• ISBN-10: 1835494196
• Artikelnr.: 72562629

Autorenporträt

Mudita Sinha, Associate Professor, Christ University Bangalore, India Arabinda Bhandari, Associate Professor, Sarala Birla University, Ranchi, India Samant Shant Priya, Lal Bahadur Shastri Institute of Management, Delhi, India Sajal Kabiraj, Professor Häme University of Applied Sciences (HAMK), Finland