Marketing Intelligence, Part B

Ai, Trust, and Innovation in the Modern Business Landscape
Herausgeber: Sinha, Mudita; Kabiraj, Sajal; Priya, Samant Shant; Bhandari, Arabinda

• Gebundenes Buch

Produktbeschreibung

In the rapidly evolving world of business, technology isn't just an asset--it's the driving force behind innovation and success. This work is an indispensable resource for business leaders, marketers, and technologists who are eager to stay ahead of the curve.

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Produktdetails

• Verlag: Emerald Publishing Limited
• Seitenzahl: 368
• Erscheinungstermin: 5. Mai 2025
• Englisch
• ISBN-13: 9781836625612
• ISBN-10: 1836625618
• Artikelnr.: 72558736

Autorenporträt

Mudita Sinha, Associate Professor, Christ University Bangalore, India Arabinda Bhandari, Associate Professor, Sarala Birla University, Ranchi, India Samant Shant Priya, Lal Bahadur Shastri Institute of Management, Delhi, India Sajal Kabiraj, Professor Häme University of Applied Sciences (HAMK), Finland