Helping IT managers and marketing managers get up to speed, quickly and easily, on what¿s needed to develop effective marketing campaigns, Marketing IT Products and Services focuses on the unique issues involved in the marketing of IT products and services. This one-stop resource provides everything needed to understand the role
Helping IT managers and marketing managers get up to speed, quickly and easily, on what¿s needed to develop effective marketing campaigns, Marketing IT Products and Services focuses on the unique issues involved in the marketing of IT products and services. This one-stop resource provides everything needed to understand the role
Introduction to Strategic Marketing Management. Strategy and Implementation. Understanding the High Tech Customer. The Expanding Market. Market Research. Product Strategy. Innovation Management. IT Product Development Cycle. Pricing Products. Communications Strategies. Distribution Strategies. Marketing Implementation. Social Networking and the Sales Strategy. E-commerce as a Sales Medium. Appendices.
Introduction to Strategic Marketing Management. Strategy and Implementation. Understanding the High Tech Customer. The Expanding Market. Market Research. Product Strategy. Innovation Management. IT Product Development Cycle. Pricing Products. Communications Strategies. Distribution Strategies. Marketing Implementation. Social Networking and the Sales Strategy. E-commerce as a Sales Medium. Appendices.
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