Jessica Keyes

Marketing IT Products and Services

• Broschiertes Buch

Produktbeschreibung

Helping IT managers and marketing managers get up to speed, quickly and easily, on what¿s needed to develop effective marketing campaigns, Marketing IT Products and Services focuses on the unique issues involved in the marketing of IT products and services. This one-stop resource provides everything needed to understand the role

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Produktdetails

• Verlag: CRC Press
• Seitenzahl: 344
• Erscheinungstermin: 19. September 2019
• Englisch
• Abmessung: 234mm x 156mm x 19mm
• Gewicht: 524g
• ISBN-13: 9780367385248
• ISBN-10: 0367385244
• Artikelnr.: 57815582

Autorenporträt

Keyes, Jessica

Inhaltsangabe

Introduction to Strategic Marketing Management. Strategy and
Implementation. Understanding the High Tech Customer. The Expanding Market.
Market Research. Product Strategy. Innovation Management. IT Product
Development Cycle. Pricing Products. Communications Strategies.
Distribution Strategies. Marketing Implementation. Social Networking and
the Sales Strategy. E-commerce as a Sales Medium. Appendices.