If you have a great product to sell, you'll need to make sure people know about it. And smart, interesting marketing techniques can help you turn that great product into a profitable sale. This indispensable book-and-CD-ROM kit gives you the practical tools you need to implement effective marketing campaigns quickly and affordably. With ready-made forms and templates, the low-down on the latest online marketing trends, and specialised information for small business owners, you'll start seeing results right away.
Marketing Kit For Dummies, UK Edition covers:
Part I: Tools for Designing Great Marketing Programmes
Chapter 1: The Art of Marketing
Chapter 2: Boosting Your Business with Great Marketing
Chapter 3: Crafting A Breakthrough Marketing Plan
Chapter 4: Cutting Costs and Boosting Impact
Part II: Advertising Management and Design
Chapter 5: Planning and Budgeting Ad Campaigns
Chapter 6: Shortcuts to Great Ads
Part III: Power Marketing Alternatives to Advertising
Chapter 7: The Basics: Branding through Business Cards and Letterheads
Chapter 8: Essential Brochures, Catalogues, and Spec Sheets
Chapter 9: Planning Coupons & Other Sales Promotions
Chapter 10: Spreading the Word with Newsletters and Blogs
Chapter 11: Taking Advantage of Publicity
Part IV: Honing Your Marketing Skills
Chapter 12: The Customer Research Workshop
Chapter 13: The Creativity Workshop
Chapter 14: Writing Well for Marketing, Sales and the Web
Chapter 15: Using Testimonials and Customer Stories
Part V: Sales and Service Success
Chapter 16: Mastering the Sales Process
Chapter 17: How to Close the Sale
Chapter 18: The Sales Success Workshop
Chapter 19: Dealing with Difficult Customers
Part VI: The Part of Tens
Chapter 20: Ten Great Marketing Strategies
Chapter 21: Ten Ways to Make Marketing Pay
Chapter 22: Ten Good Ways to Market on the Web Making everything easier!
UK Edition
Marketing Kit for Dummies
Learn to:
Put together a successful marketing plan
Use the latest advertising tools to market your business
Implement effective campaigns quickly and affordably
For marketing plans, ad templates and more, head to the interactive CD-ROM
Ruth Mortimer
Greg Brooks
Alexander Hiam, MBA
Dazzle your target audience with cleverly-executed marketing campaigns
Want to launch a marketing campaign that makes people stop and stare? Maybe you need to brush up on your practical marketing skills, or you're ready to give your business a new look? Then read on! This indispensable, interactive kit equips you with all the strategic know-how and creative tools you need to get your message out there in print and online - without blowing the budget.
Plan a winning strategy - locate your marketing zone, assess your objectives and get to grips with the essentials of marketing
Create a buzz - plan and budget for innovative ad campaigns with visual appeal, humour and style
Develop a powerful brand identity - use fliers, catalogues and business cards to gain maximum exposure and fire up your website ready for the hits
Pack a punch with your audience - get creative with customer research workshops, jazz up your copywriting and use testimonials to best effect
Enhance sales opportunities - make the most of your contacts, seize business leads and deal with tricky customers
The interactive companion CD-ROM
contains everything you need to pull off smart marketing campaigns from scratch. Includes marketing plans, budget templates, auditing forms, sample ads, editable logos, letterheads, brochure designs, press releases and more to ensure you hit the ground running.
Open the book and find:
Ways to research the market and pinpoint who your customers are
Tips on devising a cutting-edge marketing plan
Advice on keeping costs low and your budget healthy
Insider tricks of the trade
How to create the perfect ad for your specifications
The latest creative techniques to make your campaign shout
Pointers on handling sales pitches with confidence
Dozens of free stock images you can use right away
Marketing Kit For Dummies, UK Edition covers:
Part I: Tools for Designing Great Marketing Programmes
Chapter 1: The Art of Marketing
Chapter 2: Boosting Your Business with Great Marketing
Chapter 3: Crafting A Breakthrough Marketing Plan
Chapter 4: Cutting Costs and Boosting Impact
Part II: Advertising Management and Design
Chapter 5: Planning and Budgeting Ad Campaigns
Chapter 6: Shortcuts to Great Ads
Part III: Power Marketing Alternatives to Advertising
Chapter 7: The Basics: Branding through Business Cards and Letterheads
Chapter 8: Essential Brochures, Catalogues, and Spec Sheets
Chapter 9: Planning Coupons & Other Sales Promotions
Chapter 10: Spreading the Word with Newsletters and Blogs
Chapter 11: Taking Advantage of Publicity
Part IV: Honing Your Marketing Skills
Chapter 12: The Customer Research Workshop
Chapter 13: The Creativity Workshop
Chapter 14: Writing Well for Marketing, Sales and the Web
Chapter 15: Using Testimonials and Customer Stories
Part V: Sales and Service Success
Chapter 16: Mastering the Sales Process
Chapter 17: How to Close the Sale
Chapter 18: The Sales Success Workshop
Chapter 19: Dealing with Difficult Customers
Part VI: The Part of Tens
Chapter 20: Ten Great Marketing Strategies
Chapter 21: Ten Ways to Make Marketing Pay
Chapter 22: Ten Good Ways to Market on the Web Making everything easier!
UK Edition
Marketing Kit for Dummies
Learn to:
Put together a successful marketing plan
Use the latest advertising tools to market your business
Implement effective campaigns quickly and affordably
For marketing plans, ad templates and more, head to the interactive CD-ROM
Ruth Mortimer
Greg Brooks
Alexander Hiam, MBA
Dazzle your target audience with cleverly-executed marketing campaigns
Want to launch a marketing campaign that makes people stop and stare? Maybe you need to brush up on your practical marketing skills, or you're ready to give your business a new look? Then read on! This indispensable, interactive kit equips you with all the strategic know-how and creative tools you need to get your message out there in print and online - without blowing the budget.
Plan a winning strategy - locate your marketing zone, assess your objectives and get to grips with the essentials of marketing
Create a buzz - plan and budget for innovative ad campaigns with visual appeal, humour and style
Develop a powerful brand identity - use fliers, catalogues and business cards to gain maximum exposure and fire up your website ready for the hits
Pack a punch with your audience - get creative with customer research workshops, jazz up your copywriting and use testimonials to best effect
Enhance sales opportunities - make the most of your contacts, seize business leads and deal with tricky customers
The interactive companion CD-ROM
contains everything you need to pull off smart marketing campaigns from scratch. Includes marketing plans, budget templates, auditing forms, sample ads, editable logos, letterheads, brochure designs, press releases and more to ensure you hit the ground running.
Open the book and find:
Ways to research the market and pinpoint who your customers are
Tips on devising a cutting-edge marketing plan
Advice on keeping costs low and your budget healthy
Insider tricks of the trade
How to create the perfect ad for your specifications
The latest creative techniques to make your campaign shout
Pointers on handling sales pitches with confidence
Dozens of free stock images you can use right away