Marketing Library and Information Services II
A Global Outlook
Herausgegeben: Gupta, Dinesh K.; Koontz, Christie; Massisimo, Angels
Versandkostenfrei!
Versandfertig in 1-2 Wochen
89,99 €
inkl. MwSt.
PAYBACK Punkte
45 °P sammeln!
With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
Andere Kunden interessierten sich für
