Marketing Literature and Posthumous Legacies - Leving, Yuri; Frederick H. White
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Literature is not only about aesthetics, but also almost equally about the successful marketing of an author and his literary works. Ever since the two great Russian authors, Leonid Andreev and Vladimir Nabokov, created their own literary capital, cultural merchants have been preoccupied with the promotion of their respective posthumous legacies, maintaining the intricate network of personal interests that drive the preservation of literary reputations.

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Produktbeschreibung
Literature is not only about aesthetics, but also almost equally about the successful marketing of an author and his literary works. Ever since the two great Russian authors, Leonid Andreev and Vladimir Nabokov, created their own literary capital, cultural merchants have been preoccupied with the promotion of their respective posthumous legacies, maintaining the intricate network of personal interests that drive the preservation of literary reputations.
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Autorenporträt
Yuri Leving is professor and chair of the Department of Russian Studies at Dalhousie University. Frederick H. White is the associate dean of the College of Humanities and Social Sciences at Utah Valley University.