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A concise and management oriented book on Marketing Management Strategy. With an international company focus, readers will see how developing great marketing strategies will improve company performance.
A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.