George Tesar

Marketing Management and Strategy

An African Casebook

• Gebundenes Buch

Produktbeschreibung

This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa and is essential reading for both undergraduate and graduate students in marketing, international strategy and international business.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 280
• Erscheinungstermin: 8. Februar 2013
• Englisch
• Abmessung: 234mm x 156mm x 18mm
• Gewicht: 567g
• ISBN-13: 9780415783330
• ISBN-10: 041578333X
• Artikelnr.: 33381490

Autorenporträt

George Tesar is Emeritus Professor at Umeå University, Sweden John Kuada is Professor of International Business at Aalborg University, Denmark

Inhaltsangabe

Part I: An assessment of external environments for enterprises Part II:
Perspectives on executive and managerial strategies and operations Part
III: Executive and managerial strategic action on the enterprise level
Part IV: Marketing action Part V: Marketing rewards and executive and
managerial control