Marketing Management For Make in India Business Environment - Tripathi, Devesh Ranjan
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Marketing management continuous to play an important role in organisations in today¿s challenging business environment. Marketing strategies are undergoing rapid changes due to the nature of the changing orientation of companies to service based delivery models rather than the earlier model of just product delivery. Employee loyalty along with customer loyalty is now treated as a key driver for business success.Marketing process automation and sales force control have started delivering and efficiency based environment forcing marketing organization to re-look at marketing management more from…mehr

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Produktbeschreibung
Marketing management continuous to play an important role in organisations in today¿s challenging business environment. Marketing strategies are undergoing rapid changes due to the nature of the changing orientation of companies to service based delivery models rather than the earlier model of just product delivery. Employee loyalty along with customer loyalty is now treated as a key driver for business success.Marketing process automation and sales force control have started delivering and efficiency based environment forcing marketing organization to re-look at marketing management more from a strategic viewpoint than a tactical orientation to generate revenue.
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Autorenporträt
Devesh Ranjan Tripathi - M.M.S, P.G.D.J.M.C, D.Phil joined as faculty member of business administration in school of management studies of UP Rajarshi Tandon Open University, Allahabad about 14 years back. He has also taught management and commerce in conventional mode of institutions. Several research papers and articles he has been published.