Deidre Pettinga, Azure D. S. Angelov, David F. Bateman

Marketing Management for School Leaders

The Theory and Practice for Effective Educational Practice

• Broschiertes Buch

Produktbeschreibung

This innovative book, Marketing Management for School Leaders, provides school administrators a theoretical base and examples of effective strategies to develop their marketing skill set.

Produktdetails

• Verlag: Rowman & Littlefield Publishers
• Seitenzahl: 158
• Erscheinungstermin: 12. Juli 2019
• Englisch
• Abmessung: 229mm x 152mm x 9mm
• Gewicht: 240g
• ISBN-13: 9781475850086
• ISBN-10: 1475850085
• Artikelnr.: 55775413

Autorenporträt

Azure D.S. Angelov, Ph.D. has more than 20 years practical and theoretical experience in p-20 education. She has served as a p-12 teacher and tenured professor. She has written numerous books and peer reviewed articles, educated thousands of future teachers and educational leaders, and brought in over $70 million in grant awards for schools. Deidre M. Pettinga, MBA, MA, PhD has more than thirty years professional marketing experience which run the spectrum from applied to theoretical. She has worked as Chief Marketing Officer for a national nonprofit, and has taught marketing at the college level for more than twenty years. David F. Bateman, PhD, is a professor in the Department of Educational Leadership and Special Education at Shippensburg University of Pennsylvania. He is a former due process hearing officer for Pennsylvania for over 580 hearings. He uses his knowledge of litigation relating to special education to assist school districts in providing appropriate supports for students with disabilities and to prevent and to recover from due process hearings.

Inhaltsangabe

Introduction Chapter One: The Value Exchange Chapter Two: Strategic
Marketing Chapter Three: Product Chapter Four: Place Chapter Five: Price
Chapter Six: Promotion Chapter Seven : Social Media Marketing About the
Authors