Deidre Pettinga, Azure D. S. Angelov, David F. Bateman

Marketing Management for School Leaders

The Theory and Practice for Effective Educational Practice

• Gebundenes Buch

Produktbeschreibung

This innovative book provides aspiring school leaders with a theoretical foundation of marketing principles, coupled with examples of effective strategies to develop a marketing skill set.

Produktdetails

• Verlag: Rowman & Littlefield Publishers
• Seitenzahl: 158
• Erscheinungstermin: 12. Juli 2019
• Englisch
• Abmessung: 235mm x 157mm x 13mm
• Gewicht: 391g
• ISBN-13: 9781475850079
• ISBN-10: 1475850077
• Artikelnr.: 55799164

Autorenporträt

By Deidre Pettinga; Azure D. S. Angelov and David F. Bateman

Inhaltsangabe

Introduction Chapter One: The Value Exchange Chapter Two: Strategic
Marketing Chapter Three: Product Chapter Four: Place Chapter Five: Price
Chapter Six: Promotion Chapter Seven : Social Media Marketing About the
Authors