Marketing Management in Turkey
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Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economiesâ namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas.

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Produktbeschreibung
Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economiesâ namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas.
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Autorenporträt
Dr. Selcen Ozturkcan currently works at Linnaeus University (Sweden), and occasionally visits Helsinki School of Business (Finland) and the Brand Practice Forum of Sabancı University (Turkey). Her full research and teaching portfolio is available at www.selcenozturkcan.com. Dr. Elif Yolbulan Okan graduated from Middle East Technical University with a BSc degree in Business Administration (1995), earned her MSc in Marketing from the University of Salford, Manchester (1997) and a PhD in Marketing from Yeditepe University (2007). She has been working at Bahçeşehir University, İstanbul since February 2018. Her research interests include marketing, brand management and consumer behaviour.