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This Book Is For Beginners Giving Ideas On The Basic Concepts Of Marketing.this Speaks About Several Concepts Given By Philip Kotler With Indian Touch. This Not Necessarily For Students But Teachers Also Can Use This Book For Teaching Purposes.

Produktbeschreibung
This Book Is For Beginners Giving Ideas On The Basic Concepts Of Marketing.this Speaks About Several Concepts Given By Philip Kotler With Indian Touch. This Not Necessarily For Students But Teachers Also Can Use This Book For Teaching Purposes.
Autorenporträt
I am Antonette Asumptha J,my PHD from National Institute of Technology, Trichy. My masters from Bharathidasan Institute of Management.-HR/systems.I have done my second MBA Marketing from Annamalai University Tamil NaduI have more than 12 years of experience in various sectors. I have worked with Indian Overseas Bank as Multi Tasking Staff.