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The learning's with this books are : 1. You will learn various concepts of marketing, right from an overview of marketing to marketing Mix - 4Ps and 7Ps of marketing. 2. You will learn marketing research and segmentation, targeting and positioning (STP). 3. You will learn consumer and business buying behavior. 4. You will learn demand measurement and sales forecasting. 5. You will learn consumer Buying Behavior, structural models of attitude. 6. You will learn product, pricing and distribution decision.