Marketing Metamorphosis - S, Saravanakumar;N, Sakunthala
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Marketing Metamorphosis: Strategies for Maximizing Profit through Customer Satisfaction is a transformative guide that navigates the dynamic landscape of marketing with a focus on enhancing customer satisfaction for increased profitability. The book explores innovative strategies to adapt to changing consumer behaviors, emerging technologies, and market trends. It emphasizes the pivotal role of customer satisfaction as a catalyst for sustainable business growth, providing practical insights into creating meaningful connections with customers. From personalized marketing approaches to…mehr

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Produktbeschreibung
Marketing Metamorphosis: Strategies for Maximizing Profit through Customer Satisfaction is a transformative guide that navigates the dynamic landscape of marketing with a focus on enhancing customer satisfaction for increased profitability. The book explores innovative strategies to adapt to changing consumer behaviors, emerging technologies, and market trends. It emphasizes the pivotal role of customer satisfaction as a catalyst for sustainable business growth, providing practical insights into creating meaningful connections with customers. From personalized marketing approaches to leveraging digital platforms, the author offers a comprehensive toolkit for marketers seeking to evolve and thrive in the modern business environment. The book empowers businesses to undergo a strategic shift, placing customer satisfaction at the core of their marketing efforts to maximize profits and foster long-term success in today's competitive marketplace.
Autorenporträt
Dr.S.Saravanakumar - Profesor de finanzas con doctorado, con una sólida cartera de investigación que incluye más de 30 artículos publicados.Smt.N.Sakunthala - Investigadora asociada apasionada, que desarrolla su carrera en el ámbito de los recursos humanos.