Create customer-centric marketing, establish channel ROI and build your brand with this jargon-free and step-by-step guide to unlocking the full power of data and analytics.
Create customer-centric marketing, establish channel ROI and build your brand with this jargon-free and step-by-step guide to unlocking the full power of data and analytics.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Christina Inge is the Founder and CEO of Thoughtlight, a tech consulting company which specializes in digital marketing and analytics strategies. She has worked with well-established brands such as Nissan, Smithsonian and Pega Systems, as well as a range of startups and nonprofits. Based in Boston, Massachusetts, she is a member of the Massachusetts Technology Leadership Council and has served on the board of the American Marketing Association-Boston. An instructor at Harvard University Extension School and Northeastern University College of Professional Studies, she is a frequent and sought-after speaker and has been published in numerous industry publications.
Inhaltsangabe
Chapter 01: Data driven strategy; Chapter 02: Customer data The core four; Chapter 03: Metrics driven customer journeys and personas; Chapter 04: Channel metrics; Chapter 05: Data driven branding; Chapter 06: Content marketing metrics frameworks; Chapter 07: Content marketing: the essential metrics; Chapter 08: Data driven product strategy; Chapter 09: Price and place metrics; Chapter 10: Marketing performance metrics; Chapter 11: Data governance and the new privacy laws; Chapter 12: Building dashboards and data evangelism; Chapter 13: What are the skills of a metrics driven marketer?; Chapter 14: Marketing metrics resources; Chapter 15: Dictionary of marketing metrics and related terms
Chapter 01: Data driven strategy; Chapter 02: Customer data The core four; Chapter 03: Metrics driven customer journeys and personas; Chapter 04: Channel metrics; Chapter 05: Data driven branding; Chapter 06: Content marketing metrics frameworks; Chapter 07: Content marketing: the essential metrics; Chapter 08: Data driven product strategy; Chapter 09: Price and place metrics; Chapter 10: Marketing performance metrics; Chapter 11: Data governance and the new privacy laws; Chapter 12: Building dashboards and data evangelism; Chapter 13: What are the skills of a metrics driven marketer?; Chapter 14: Marketing metrics resources; Chapter 15: Dictionary of marketing metrics and related terms
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