Laura Pamela Quintero Ramírez

Broschiertes Buch

Marketing mix, service quality and customer's loyalty

Restaurant industry

Beschreibung

This empirical research is based on the study of the relationship between the perception of the marketing mix and the quality of service and customer loyalty in a restaurant in the department of Lima - Peru. The field work was carried out in the Delpino restaurant located in the province of Huaral, district of Chancay. A total of 400 customers were surveyed. The results obtained can serve as a guide for businesses in the same field in terms of the variables studied.

Autor

Laura Pamela Quintero Ramírez, Peruvian, 35 years old, PhD candidate in Administration at San Ignacio de Loyola University, Master in Business Administration, Bachelor in Translation and Interpretation with specializations in Marketing and with more than 10 years of experience as project manager in national and foreign companies.

Produktdetails

• Verlag: Our Knowledge Publishing
• Seitenzahl: 96
• Erscheinungstermin: 28. Dezember 2023
• Englisch
• Abmessung: 220mm x 150mm x 6mm
• Gewicht: 161g
• ISBN-13: 9786206994497
• ISBN-10: 620699449X
• Artikelnr.: 69713150